How we helped Nova optimize their advertising across Facebook, Google, Amazon, and Pinterest to significantly improve ROAS and drive consistent revenue growth.
Nova
E-commerce Fashion
6 months
215%
ROAS Improvement
47%
CAC Reduction
3.8x
Revenue Growth
Nova was struggling with inconsistent ad performance across multiple platforms. Their campaigns lacked cohesive strategy, creative assets varied in quality, and they had no reliable way to attribute conversions across channels, resulting in inefficient ad spend and suboptimal returns.
We developed a comprehensive multi-channel approach that allowed Nova to achieve their marketing goals through data-driven optimization and creative excellence.
We developed a cohesive advertising strategy that aligned messaging and targeting across Facebook, Google, Amazon, and Pinterest, ensuring each platform played a specific role in the customer journey while maintaining brand consistency.
We implemented a systematic creative testing framework that evaluated different ad formats, visuals, and copy across platforms. This data-driven approach identified the most effective creative elements for each audience segment and platform.
We built a custom attribution model that accurately tracked customer interactions across multiple touchpoints, providing a clear understanding of each channel's contribution to conversions and enabling more effective budget allocation.
We created automated systems that continuously monitored campaign performance, adjusted bids and budgets in real-time, and reallocated resources to the highest-performing channels and campaigns.
The multi-channel advertising strategy completely transformed our digital marketing performance. We went from guessing what worked to having clear, data-driven insights across all platforms. The improvement in ROAS has been remarkable, and we now have a scalable, predictable way to drive growth through paid channels.
Jessica Martinez
CMO, Nova
Within just 6 months of implementing our marketing strategy, Nova saw dramatic improvements across all key performance indicators:
Facebook ROAS Increased by 187%
Improved targeting, creative optimization, and bidding strategies significantly enhanced performance on their largest ad channel.
Google Shopping Revenue Grew by 215%
Optimized product feeds, enhanced bidding strategies, and improved product imagery dramatically increased shopping ad performance.
Amazon Advertising Efficiency Improved by 78%
Refined keyword strategies, enhanced product listings, and optimized sponsored product campaigns led to significantly better returns.
Pinterest Became a Viable Acquisition Channel
Strategic approach to Pinterest advertising transformed it from an experimental channel to a consistent source of high-quality traffic with a 3.2x ROAS.
Let's discuss how our data-driven approach can help your business achieve similar growth in ROAS and conversion rates.
This case study represents an anonymized and stylized representation of actual client work. Due to confidentiality agreements and privacy policies, specific identifying details, exact metrics, and proprietary methodologies have been modified or generalized.