How we helped HomeEssentials transform their Amazon advertising strategy to significantly improve ROAS, organic rankings, and overall marketplace sales.
HomeEssentials
Home Goods E-commerce
5 months
187%
Sales Growth
4.2x
ROAS
68%
Organic Ranking
HomeEssentials was struggling with inefficient Amazon advertising campaigns that generated low returns and failed to support their organic ranking goals. Their ad spend was increasing while sales remained flat, and they lacked the data insights needed to optimize their strategy effectively.
We developed a comprehensive multi-channel approach that allowed HomeEssentials to achieve their marketing goals through data-driven optimization and creative excellence.
We completely rebuilt HomeEssentials' Amazon advertising architecture, creating a strategic three-tiered approach with dedicated campaigns for branded search, category keywords, and competitor targeting, each with specific goals and performance metrics.
We conducted extensive keyword research to identify high-converting search terms, implemented negative keyword strategies to eliminate wasted spend, and created a systematic process for discovering and testing new keywords.
We developed custom rules-based bid management that automatically adjusted bids based on performance data, time of day, day of week, and competitive factors, ensuring optimal bid levels at all times.
We optimized product listings to improve both ad performance and organic rankings, focusing on keyword-rich titles, bullet points, and descriptions that aligned with the advertising strategy.
The transformation of our Amazon advertising strategy has been remarkable. We went from questioning the value of our ad spend to seeing it as one of our most powerful growth levers. The systematic approach to campaign structure, keyword optimization, and performance measurement has not only improved our advertising efficiency but has had a dramatic impact on our organic rankings and overall marketplace success.
Michael Chen
E-commerce Director, HomeEssentials
Within just 5 months of implementing our marketing strategy, HomeEssentials saw dramatic improvements across all key performance indicators:
New Product Launch Success Rate Increased by 215%
The optimized advertising strategy significantly improved the success rate and time-to-profitability for new product launches.
Advertising Cost of Sale (ACoS) Reduced by 42%
More efficient targeting and bidding strategies dramatically lowered the cost of generating sales through advertising.
Best Seller Rank Improved Across 78% of Catalog
The combined impact of advertising and listing optimizations led to significant improvements in organic visibility and ranking.
Brand Analytics Share of Voice Increased by 156%
Strategic advertising significantly increased the brand's visibility and market share within their key product categories.
Let's discuss how our data-driven approach can help your business achieve similar growth in ROAS and conversion rates.
This case study represents an anonymized and stylized representation of actual client work. Due to confidentiality agreements and privacy policies, specific identifying details, exact metrics, and proprietary methodologies have been modified or generalized.